Designing wonder : Marketing handicrafts to tourists in Bolivia

Publication | Published at: October 24 2017

In Bolivia, the internal market for local quality handicrafts — such as sweaters, garments and household products — is limited. Greater sales potential does nonetheless reside in the more than 1 million tourists who visit Bolivia every year(1). However, even though tourists are the biggest purchasers of handicrafts in the country, the lack of
appropriate information leads many of them to buy products that are not made from traditional materials and sometimes not even made in Bolivia(2).

1. http://data.worldbank.org/indicator/ST.INT.ARVL
2. Fichas "The Uniterra program in Bolivia" y "Bolivia Country Sheet"

Subscribe!