Msambwe Madiwa is one of the very few woman trekking guides in Tanzania’s male-dominated tourism sector, thanks to her participation in a cultural tourism enterprise (CTE) initiated by her community and accredited by the Tanzanian
Tourism Board (TTB). In Tanzania, cultural tourism adopts a community-based tourism approach in which community members are directly involved in designing and organizing tours, and showing tourists aspects of their lives.
Cultural tourism development takes a sustainable and pro-poor approach, focusing specifi cally on unlocking opportunities for the poor to benefi t more within tourism, rather than simply expanding the overall size of the sector.
